Most air quality monitor vendors produce excellent indoor devices but have limited reach into the outdoor monitoring ecosystem. MyAQI.org is building the hyperlocal outdoor data network that no single vendor could build alone. This Agreement creates a commercial framework that rewards vendors for contributing their data — and gives them powerful commercial rights in return.
The core exchange: You give MyAQI.org your indoor air quality data. In return, you gain exclusive commercial rights to reach opted-in citizens with products that improve their indoor air — backed by the credibility of a neutral, non-profit, citizen science platform that has already convinced those citizens to care about their air quality.
This is not charity. This is the most qualified, high-intent, permission-based sales channel an indoor AQ vendor could ask for — and it is built into the MyAQI.org data partnership from day one.
Section 1
Vendor Obligations
1.1 Data contribution. Vendors must sink real-time data from all their deployed indoor (and outdoor, if applicable) air quality monitors into MyAQI.org via the Kafka Producer API. This Agreement is conditional on full data contribution — selective or partial contribution is not permitted. See the Data Sourcing Agreement for full technical specifications.
1.2 Outdoor device co-operation. Vendors are encouraged to actively promote the MyAQI.org co-branded outdoor monitor to their existing indoor device customers. While this is not a mandatory condition of data partnership, vendors who do so gain enhanced commercial rights under Section 3.3.
1.3 Accurate device identification. Each data record must include the device IMEI/ID so that MyAQI.org can correctly attribute readings to the vendor's product and enforce first-access rights accurately.
1.4 Compliance with citizen consent. Vendors must not use citizen contact data obtained through MyAQI.org for any purpose other than the explicitly opted-in marketing rights described in Section 2. Unsolicited contact constitutes a material breach of this Agreement.
Section 2
Commercial Rights: Indoor Air Quality Mitigation
This is the most commercially significant section of this Agreement. Vendors who sink their indoor data into MyAQI.org earn the following rights:
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First right to serve opted-in citizens with indoor AQ mitigation products
Citizens who register on MyAQI.org and opt in to receive product offers are flagged by device provider. The vendor whose indoor monitor the citizen owns has the exclusive first right to serve that citizen with offers for air purifiers, replacement filters, accessories, and indoor air quality remediation products — before any other vendor may approach them.
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Context-triggered offer delivery
MyAQI.org will provide vendors with a real-time signal (via the Kafka consumer API) when a citizen's indoor AQI breaches defined thresholds. This allows vendors to deliver contextually relevant offers — for example, a push notification about a filter replacement when indoor PM2.5 spikes — at the exact moment a citizen is most likely to act. This is the highest-conversion marketing trigger available in the indoor AQ category.
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Access to the full MyAQI.org Kafka data stream
Vendors receive access to both the indoor (opted-in, anonymised) and outdoor (fully open) MyAQI.org data streams via the Kafka consumer API. This provides a geo-tagged, real-time map of where air quality is poor — which is precisely where demand for indoor AQ products is highest — enabling precise geographic targeting of marketing campaigns.
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Brand listing and civic credibility
Contributing vendors are listed and promoted on the MyAQI.org website, the live AQI map, and in citizen-facing communications as trusted partners of the network. Association with a neutral, non-profit citizen science platform — endorsed by organisations like PCAC and advisors from IIT Bombay — provides third-party credibility that paid advertising cannot replicate.
Section 3
First Right of Refusal — Multi-Vendor Scenarios
When a citizen's indoor AQ monitor is from a different vendor than the one whose outdoor device (or other device) is deployed at the same location, the following rules apply:
Scenario A: Single vendor
Citizen owns Device X (indoor) from Vendor A, who is a data partner. Vendor A has exclusive first right to serve this citizen with all indoor AQ mitigation offers.
Scenario B: Two vendors
Citizen owns Device X (indoor) from Vendor A and Device Y (outdoor) from Vendor B, both data partners. Vendor A retains exclusive first right of refusal on indoor mitigation offers. If Vendor A declines or does not respond within 7 days, Vendor B may then serve the citizen.
Why this matters: The vendor whose device monitors the citizen's indoor air has the most relevant product context and the strongest claim to that customer relationship. This rule ensures that contributing your indoor data is always commercially rewarded — even when another vendor has a device in the same household.
3.1 Right of refusal window. A vendor exercising first right of refusal must respond to a MyAQI.org offer-delivery trigger within 7 calendar days. Failure to respond passes the right to the next eligible vendor.
3.2 Offer frequency limits. To protect citizen experience, vendors may not serve more than two marketing communications per citizen per calendar month via the MyAQI.org channel. MyAQI.org reserves the right to enforce this limit technically.
3.3 Enhanced rights for outdoor device promotion. Vendors who actively promote and sell the MyAQI.org co-branded outdoor monitor to their customers receive an extended right-of-refusal window of 14 days and a higher monthly communication allowance (four per citizen per month).
3.4 Non-competing offers only. Vendors may only serve offers for indoor air quality mitigation products (purifiers, filters, sensors, ventilation equipment). Cross-selling unrelated products to citizens via the MyAQI.org channel is not permitted.
Section 4
The Outdoor Device — Co-Branding Terms
Where a vendor agrees to manufacture and market the MyAQI.org co-branded outdoor air quality monitor, the following additional terms apply:
4.1 Development funding. MyAQI.org funds the R&D, tooling, and certification costs for the outdoor device. The vendor bears zero development risk.
4.2 Brand ownership. The outdoor device is sold under the MyAQI.org brand (or co-brand, as agreed). The vendor's brand may appear as manufacturer. This creates no channel conflict with the vendor's existing indoor product line.
4.3 Vendor margin. The vendor sets their own manufacturing margin on the outdoor device. MyAQI.org does not take a revenue share on device sales.
4.4 Data obligation. All outdoor devices manufactured under this arrangement must transmit data to MyAQI.org. This is a condition of the co-branding licence.
4.5 Marketing support. MyAQI.org provides marketing materials, co-branding assets, and promotional support. The vendor handles distribution, retail listing, and first-level customer support for the device hardware.
The business case in one sentence: Every outdoor MyAQI.org device the vendor sells creates a natural, high-conversion upsell opportunity for their indoor monitor — because a customer who sees their outdoor AQI is immediately motivated to understand and improve their indoor AQI.
Section 5
Term, Termination & Amendments
This Agreement is effective from the date of acceptance and renews annually. Either party may terminate with 60 days written notice. Upon termination, the vendor's commercial rights (Sections 2 and 3) cease immediately. Data already contributed to MyAQI.org is retained in the open data platform under CC BY 4.0 but no new data contribution obligations apply after termination. MyAQI.org may update the commercial rights framework with 30 days notice to all active vendors.
To become a vendor partner and activate your commercial rights, write to us at partners@myaqi.org with your device specifications and estimated deployment numbers.